GoPro Digital Archive

By: Bryan O’Hagan, Adam Hurd, Jacob Clark

 

History:

In the early 2000’s Young Entrepreneur Nicholas Woodman found himself at the hands of two failed start-up Business’s due to the Dotcom Crash. It was at this point that he decided to take a 5-month surf trip with his then Girlfriend. Woodman wanted to document his trip in southeast Asia, so he built his first camera wrist housing for 35mm cameras, and the concept of GoPro was born.

Woodman didn’t know it at the time, but his will to document his trip would lead to his success today. The original waterproof camera strap he made was meant for already existing 24 exposure 35mm cameras.  At the end of his trip, he thought of the idea as “Wrist cameras for surfers, that was it, a nice, simple business” a good transition from his failure with his first two companies.

Woodman spent the next 3 months with his girlfriend living out of his 1973 VW van along the California coast, selling jewelry made from beads he had gotten in southeast Asia, for an impressive surcharge. Between his profits, and a few family loans, Woodman was able to take his idea away from the drawing board. After finding a company based in china who agreed to modify their cameras to fit his case, he took his the first 35mm Hero cameras to a San Diego action sports trade show in 2004, with the intention of marketing to surfers. Starting in 2005, woodman starting selling his 35mm Hero Cameras.

Soon after this, Woodman realized that his cameras were just as useable on land as in water, and began marketing to other action sports.

In 2006 GoPro Debut’s first Video Camera.

In 2008 GoPro introduces its trademark wide angle lens, replacing the task of “jerry rigging” wide angle lenses to GoPro hero3’s with duct dape and surf wax.

January 2010 GoPro release HD Hero. Changing the game forever.

January 2014- GoPro is the No.1 brand channel on YouTube.

June 26th 2014 – GoPro goes public with an IPO valued at several billion dollars.

 

Archive of all GoPro Models:

GoPro Hero 35mm Camera

644074Release Date: April 13, 2005

Price: Not available

Dimensions: 2.5 x 3 in, 0.45 pounds (200g), able to withstand functional water depth of 15 feet (5m).

Specifications: 35mm camera, used roll of 24 exposure Kodak 400 film.

Package includes: Clear case with quick release, a camera strap, and ski glove adapter lash.

 

GoPro Digital Hero 1

0000-gopro-motorsports-hero-wide

Release Date: 2006

Price: Not available

Dimensions: 2.5 x 3 in, 0.45 pounds (200g), able to withstand functional water depth of 15 feet (5m).

Specifications: 640 x 460 camera, used 32 MB internal memory without SD slot. Able to shoot 320 x 240 (10 fps) video for a maximum of 10 seconds.

Package includes: Clear case with quick release, a camera strap.

 

GoPro Digital Hero 3

gopro-hero-5

Release Date: 2007

Price: Not available

Dimensions: 2.5 x 3 in, 0.45 pounds (200g), able to withstand functional water depth of 98.4 feet (30m).

Specifications: Had a 3-megapixel camera and shot at a standard definition of 512 x 384.

Package includes: Clear case with quick release, a camera strap.

 

GoPro Digital Hero 5

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Release Date: December 5, 2008

Price: Not available

Dimensions: 2.6 x  1.75 x  1.25 in, 0.45 pounds, able to withstand functional water depth of 100 feet (30m).

Specifications: Was marketed as the “HERO Motorsport Wide”. Had a 5-megapixel photo sensor and shot at a standard definition of 512 x 384. Ran on two AAA batteries, had 16 MB of internal memory, and had a 2 GB SD card slot. First camera on the lineup to use an ultra-wide lens (170 degree angle of view). Had a different housing compared to previous models.

Package includes: Clear case with quick release, a camera strap.

 

GoPro HD HERO

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Release Date: January 25, 2010

Price: $129.99

Dimensions: 2.6 x  1.75 x  1.25 in, 0.45 pounds, able to withstand functional water depth of 100 feet (30m).

Specifications: Had a 5-megapixel photo sensor and shot at a maximum of 1080p. Had an accessible SD card slot. Had the ability to change to 5 modes:

  • R1: 848 x 480, 60 fps, 170° FOV
  • R2: 1280 x 720, 30 fps, 170° FOV
  • R3: 1280 x 720, 60 fps, 170° FOV
  • R4: 1280 x 960, 30 fps, 170° FOV
  • R5: 1920 x 1080, 30 fps, 127° FOV
  • Photo: 2592 x 1944, 170° FOV

Package includes: Clear case with quick release, a camera strap. GoPro introduces the ability to buy a large range of accessories with this product. USB charging cable.

 

GoPro HD HERO 2

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Release Date: October 24, 2011

Price: Not available

Dimensions: 98 x  58 x  34 mm, 98 grams, able to withstand functional water depth of 197 feet.

Specifications:  Had a 11-megapixel photo sensor.Had an accessible SD card slot. Came in three different editions: Outdoor, Motorsports, and Surf Editions. Was able to shoot in 120 fps. Had the ability to change to 7 modes:

  • R1: 848 x 480 @ 60fps
  • R2: 848 x 480 @ 120fp
  • R3: 720p @ 30fps
  • R4: 720p @ 60fps
  • R5: 1,280 x 960 @ 30fps
  • R6: 1,280 x 960 @ 48fps
  • R7: 1080p @ 30fps
  • Photo: 4064 x 2704

Package includes: Has multiple mounts based on the package purchased, HD Skeleton housing, USB cable, mounting hardware. USB charging cable.

GoPro Hero 3

go-pro-hero-3

Release Date: October 2012

Price: $199.99

Dimensions: 98 x  58 x  34 mm, 2.61 oz, able to withstand functional water depth of 197 feet.

Specifications:  Came in three editions: Black, White and Silver. Had Wifi functionality built in. Had a worse battery endurance compared to previous models with an average 2 hour runtime. Had the ability to shoot 4k video. Black edition has a 12-megapixel photo sensor, the silver edition had an 11-megapixel sensor, and the white edition had a 5-megapixel sensor. Had the ability to change to 13 modes:

  • 3840 x 2160 @ 15 fps
  • 4096 x 2160 @ 12 fps
  • 2716 x 1524 @ 30, 24 fps
  • 1920 x 1080 @ 24, 30, 48, 60 fps
  • 1280 x 960 @ 48, 100 fps
  • 1280 x 720 @ 60, 120 fps
  • 848 x 480 @ 240 fps

Package includes: Has multiple mounts, HD Skeleton housing, USB cable, mounting hardware. Made new accessories that were not compatible with older models. USB charging cable.

GoPro Hero 3+

gopro3plus-1

Release Date: October 2013

Price: $299.99 (silver edition), $349.99 (black edition)

Dimensions: 2.6 x  1.75 x  1.25 in, 0.45 pounds, able to withstand functional water depth of 100 feet (30m).

Specifications: Available in Black and Silver Editions. Improved low light performance, image sharpness. audio functionality, wind noise reduction, and 30% longer battery life. Black edition includes a Wifi Remote.

Black edition has 33 video modes with highest resolutions at 4k @ 15, 12 fps and 2.7K @ 30, 25, 24 fps.

The Silver edition has 19 video modes with the highest resolution at 1080p @ 60, 50, 30, 25 fps.

Package includes:

  • HERO3+ Black Edition Camera
  • 131’/40m Waterproof Housing
  • Higher Capacity Li-ion Battery
  • Quick Release Buckle
  • Vertical Quick Release Buckle
  • 1 Curved + 1 Flat Adhesive Mount
  • 3-Way Pivot Arm
  • USB Charging Cable

GoPro Hero 4

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Release Date: September 2014

Price: $499.99 (Black edition), $399.99 (Silver edition)

Dimensions: 2.9 oz, and is 50% smaller and 40% lighter than the previous GoPros. Able to withstand functional water depth of 131 feet.

Specifications:

Available in both black and silver editions. Has a 12-megapixel camera. Bluetooth connection to connect with the  mobile phone application. Has a new touch screen display on the backside of the camera. New processor allows this GoPro to be twice as fast as the Hero 3+ Black Edition. Has the ability to record 4k video at 24, 25, 30 fps with 25 other resolutions. The Silver Edition is basically the Hero 3 Black Edition with the addition of a micro speaker, and built in touch screen display.

Package includes: Underwater housing, curved adhesive mount, quick release buckle, 3-way pivoting arm, Skeleton backdoor, flat adhesive mount. USB cable.

GoPro Hero 4 Session

gopro-hero4-session

Release Date: June 2015

Price: $199.99

Dimensions: Smallest and lightest GoPro yet (dimensions unknown), able to withstand functional water depth of 30 feet .

Specifications:  8-megapixel camera with a max resolution of 1920 x 1440. Has new addition features such as audio recording, multi-picture burst, date/time stamp, sharpness control, digital image rotation, camera orientation detection, Time-Lapse recording, selectable field of view.

Package includes: Curved adhesive mount, quick release buckle, micro-USB cable, flat adhesive mount, standard frame, low-profile frame, ball joint mounting buckle

GoPro’s Influence:

The success of the GoPro camera comes from its distinguishable quality of being an inexpensive mobile camera device that can take a punch. According to the creator, Nick Woodman, the hardest challenge he came across when designing the device was finding a simple camera with as few bells and whistles as possible,”I went to all major camera shows, walking every aisle, and I’m maniacal”, the young innovator describes, “When I say I looked at every booth and shop, I looked everywhere twice.” At the time not many other electronic companies were producing or even conceiving a concept in the way the GoPro was imaged to be. Most companies had progressed enough to be investing in complex recording devices meant for professionals, and models that could be dumbed down enough so average consumers could operate them.

Woodman’s intent was to simply create a camera that could take photos, and eventually videos, for the active lifestyle the young surfer lived. Eventually a successful model of the GoPro camera was created around 2007, roughly the same time Youtube was bought by Google and becoming popular amongst the public. The timing of this coincidental relationship constituted a demand for mobile video cameras, which had immense influence over the company’s success and the camera’s popularity. However, it wasn’t the strategic marketing that boosted this camera’s sales, but the new philosophical relationship of transitioning the cameraman to becoming the subject for audiences; especially among the sports world. Much like the business model of Red Bull, which Woodman admits as his inspiration for his company’s success, is GoPro’s limitless creative uses that consumers and professionals alike made of it: in Woodman’s eyes, it was all about the experience. Originally, the seemingly indestructible camera was designed for a wrist strap that could be flipped down when not in use, then conveniently flipped up when the right shot was present, however, the GoPro company boosted the device’s compatibility with additional mounts that created a lego-like experience for users to strap on almost any surface.
Besides other small electronic companies, such as Cisco and their small video recording devices, not many had the momentum nor the innovativeness to compete with the GoPro cameras. Unfortunately for Woodman and his company, smartphones closed in on that competition when Apple’s first iPhone came out in 2009 with video recording abilities. Nowadays smartphones have almost a monopoly on the relevant market, but still lack the capabilities of surviving the treacherous environment GoPro camera’s were meant for. More worrisome, however, is GoPro’s high quality technology is becoming ample within the electronics market, creating more competing devices like The Cube and HTC’s Re who offer similar quality and experience, but more cost efficient for consumers. While GoPros have a stable hold on the  world’s sports market, GoPro cameras are steadily increasing in price as their products progress in quality, which causes regular consumers to seek out cheaper alternatives. As of now, the GoPro camera still holds the advantage to make it, or ironically, break it.

GoPro Video Examples:

 

Sources:

 

Gray, Kevin. “Tiny Camera, Big Impact: How GoPro Transformed Sports.” ZDNet. CBS, 27 June 2014. Web. 13 Dec. 2015.

Mac, Ryan. Forbes. Forbes Magazine, 4 Mar. 2013. Web. 13 Dec. 2015. <http://www.forbes.com/sites/ryanmac/2013/03/04/the-mad-billionaire-behind-gopro-the-worlds-hottest-camera-company/&gt;.

Moritz, Robert. “Guts, Glory, and Megapixels: The Story of GoPro.” Popular Mechanics. N.p., 12 June 2012. Web. 13 Dec. 2015.

News, Rob Walker Yahoo. “Go Go GoPro: How an Upstart Camera Company Launched and Thrived in the IPhone Era.” Yahoo! News. Yahoo!, 4 Oct. 2013. Web. 12 Dec. 2015.

Paumgarten, Nick. “Living the GoPro Life – The New Yorker.” The New Yorker. N.p., 22 Sept. 2014. Web. 13 Dec. 2015. <http://www.newyorker.com/magazine/2014/09/22/camera&gt;.

Schmidt, Bradford, Brandon Thompson, and Nick Woodman. GoPro: Professional Guide to Filmmaking. N.p.: n.p., n.d. Print.

 

 

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